Founders of Codesignery Digital at work: Aviana and Leo Rogado

Custom web platforms for coaches and expert-led businesses.

We create branded, scalable platforms that give you and your clients a dedicated hub to manage delivery and measure success.

Built specifically for how your business works.

…because your process shouldn’t be held together by duct tape, prayers, and an over-engineered Google Sheet that’s one wrong formula away from total collapse.

Trusted by growing brands and agencies
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo
logo

"A cornerstone partner in our brand, our products, and our growth."

The team has been a revelation. Deliverables are not only beautifully executed but also strategic. We consistently receive proactive guidance on how to improve, optimize, and elevate our materials across platforms. The only reason we wouldn’t recommend you is because we want to keep you to ourselves.

Kelli McMaster,
Founder of Win Cycle

From Google Sheets to a gamified coaching platform

Kelli McMaster is the founder of Win Cycle, a business performance coaching program that helps corporate leaders and organizations build the habits that drive measurable, lasting results.

When our team at Codesignery Digital first started working with Kelli, she needed a marketing website that matched the premium positioning of her programs. That grew into something much bigger.

Her team was tracking program participants’ performance across Google Sheets; functional, but not scalable. We built a custom web application that replaced it entirely: a gamified performance-tracking platform where participants log their progress, earn points, and compete in teams across the duration of the program. Think performance coaching, with the engagement mechanics of a game.

We also built a Performance Scorecard, a quiz-style sales funnel that gives prospects a personalized read on their leadership gaps and what they could expect from a Win Cycle program. It’s connected to their HubSpot and Kit accounts so every lead is tracked and nurtured automatically.

Today we’re still working with Kelli: building platform enhancements, maintaining the site, and producing assets like presentation decks and graphical models as the business grows.

Marketing website

Custom web app

Sales funnel

Email automation

HubSpot integration

Presentation materials

Graphic design

Infographics

Ongoing support

Your business has outgrown the software spaghetti phase.

The systems you built served you well for a long time. They got you to where you are. But as you’ve grown, those once-reliable tools have become a tech stack held together by duct tape and prayer. Most established coaches and online business owners eventually reach this ceiling, and they usually find themselves playing one of two roles:

The Overwhelmed Visionary

You feel held back by tools that do not fit and you are tired of spending your day hunting for client data across multiple Google Sheets.

Right now, you are likely working harder than you should just to keep your ten different software connected. You deserve a professional system that follows your rules instead of a mess of subscriptions that force you to work their way.

The Accidental Developer

You reached the limit of what you can DIY or vibe code and ended up with a system that feels like it might break at any moment.

Maybe your initial build served you well in the beginning, but now it's struggling to handle your growth. We step in to audit your code and rebuild the foundation so your platform is stable, secure, and ready to scale.

Trade your workarounds for a platform that makes your work easier.

We’re not here to fix your spreadsheets. We build the professional infrastructure that replaces them so you can stop fighting your tools and get back to your actual work.

Custom SaaS and Web Applications​

Stop renting your workflow from five different apps that don't talk to each other. We move your unique process into one private, unified system built specifically for your business. Whether it's an automated client portal, a performance-tracking platform, or a data-heavy dashboard, we build the single source of truth you've been trying to hack together in Excel for years.

Marketing and Ecommerce Website Development​​​

Your website should be more than a digital brochure: it should be your hardest-working team member. We build high-performance sites that connect directly to your back-office, making the transition from "stranger on the internet" to "onboarded client" completely automatic.

Sales Funnels and Email Automations

Your next client shouldn't depend on you remembering to follow up. We build high-converting sales funnels and automated email sequences that turn curious visitors into paying clients while you sleep, coach, or take the weekend off. Done with renting your funnel from ClickFunnels or GoHighLevel? We can migrate you to a custom WordPress build.

"Stunningly close to final form, even on a first iteration."

The experience has been transformative; the combination of speed and quality has been remarkable. We’re continuously impressed by the team’s ability to take rough conceptual direction and return assets that are stunningly close to final form. What once existed only as words or sketches is now developed into premium design options that elevate our brand.

Matt Dixon,
Founder of Purple Patch Fitness

From pitch decks to a full brand evolution

Matt Dixon is the founder of Purple Patch Fitness, a fitness and performance coaching company serving busy professionals, executives, and endurance athletes who want to compete at their best, both in sport and in life.

We’ve been working with Matt’s team across a range of creative and digital projects: redesigning key sections of the Purple Patch Fitness website, producing pitch decks, signage, infographics, and other branded assets that reflect the premium positioning of his programs.

The next chapter is already in motion: a full rebrand and migration of the Purple Patch Fitness website from Squarespace to a custom WordPress build, designed to match where the business is headed.

Website redesign

WordPress

Shopify

Presentation materials

Graphic design

Infographics

We’re the ones you call when your current systems have reached their limit.

If you’re looking for a team that can turn manual workarounds into a professional platform (or build a high-performance foundation from the ground up so you never have to deal with the mess in the first place)…

We should talk.

MC ROGADO / CODE /

MC (or Leo, as he is also called) speaks fluent development architecture strategy and still remembers what good code feels like under his fingertips. With over 15 years in web development, he leads Codesignery’s technical team, guiding projects from big-picture architecture down to the last performance tweak.

A developer with a designer’s eye, he bridges creativity and precision, helping the team build things that work beautifully and load fast. When he’s off the clock, you’ll probably find him on a bike ride with the rest of the dev team.

AVIANA ROGADO / DESIGN /

Aviana thinks in both visuals and words. With over 12 years of design experience, she makes sure every design decision tells a story as she heads the creative team at Codesignery.

Aviana obsesses over your business logic and specializes in taking complex internal requirements and translating them into a seamless user experience. She bridges the gap between creativity and code, even jumping in for the occasional automation or pixel-perfect tweak. Outside work, she’s most likely breaking out her extensive collection of heels at the pole studio.

"I highly recommend them as a web design partner."

Aviana and the Codesignery team helped my company redesign our website to better reflect our vision and mission and be easier to manage. They were great to work with, and we are very pleased with the outcome. I highly recommend them as a web design partner!

Jennie Morawetz,
Chief Strategy Officer & General Counsel of SCOREalytics

When your platform deserves a website that matches its ambition
An ongoing partnership with Scorealytics

Jennie Morawetz is the one of the key members of SCOREalytics, a legal intelligence platform that uses AI and human expertise to help corporates, law firms, and private equity firms navigate global regulatory and legal disruption, turning complex signals across 20+ jurisdictions into forward-looking intelligence executives can actually act on.The platform was built by a former Baker McKenzie Principal Economist and a former Kirkland & Ellis Partner, and the website needed to reflect that credibility. The previous site led with features. We shifted the focus to the people and the problem, repositioning SCOREalytics as the trusted intelligence partner serious executives turn to.We redesigned and relaunched the site with a premium, trustworthy feel that matches the sophistication of the platform, and we’re continuing to work with Jennie’s team on ongoing enhancements as SCOREalytics grows.

Website redesign

Rebranding

WordPress

Ongoing support

“…a development agency we have long-standing history with and an agency we work very closely with.”
image

Mike Villar / GROWTH ROCKET /

“Hey Aviana, thank you so much for your hard work and support on this. You and Leo have been exceptional as always.”
image

Akshay Hassaram / SOPHIE SOCIETY /

“I have been working with Aviana for a very long time and I can’t begin to tell you how wonderful their customer service has been. They are amazing listeners and implement any idea I have and put it into fruition. I love my website and am grateful they are part of my journey.”
image

Danielle Schaffer / CITY GIRL GONE MOM /

Ready to Talk Custom SaaS and Ecommerce?

Earth BG

Request for a project estimate

Fill out the form below and we’ll reach out to get more details for your custom proposal.

Request for a project estimate

Fill out the form below and we’ll reach out to get more details for your custom proposal.

Your message could not be sent. Please try again.
Thanks for reaching out! Our team will respond to your inquiry soon.
image 12